Case Studies

Steve Clarkson Dreammaker

Issue:

The Dreammaker brand needed to build brand awareness for the Steve Clarkson Dreammaker Tour, football camps, and the Dreammaker Foundation. Brand awareness needed to be achieved through print and online campaigns to attract the widest market in cities all over the world.

Solution:

Nine Multimedia partnered with Steve Clarkson Dreammaker to promote the Dreammaker brand via a newly designed website that features each branch of the brand, a mobile site that connects to Steve Clarkson Dreammaker's social media sites, and print media such as flyers, posters, and business cards.

Results

The Dreammaker Tour and Nine Multimedia will be displaying a Dreammaker Tour billboard at the Rose Bowl from November 2009 through the official Tour kickoff in February 2010. This was the first time the Rose Bowl joined with any company to promote a private endeavor. The billboard features Nine Multimedia's mobile broadcasting for the Tour directing people to Dreammaker's mobile site.

The kickoff event in February was a huge success with an attenance of over 450 people. The Symposium had important figures of the Football World like Heisman Trophy winner Matt Leinart and former NFL player Ryan Nece. ESPN is talking about the quality of the athletes such as, MVP of the Pasadena Event Brett Hundley, Kyle Boehm, Jake Rodriguez, Hay Retting and Troy Williams.

News Coverage

Los Angeles Times: Football: Looking for top quarterbacks
ESPN: Arizona quarterback steals the show
More News Coverage...

Hard Rock Hotel San Diego

Issue:

The Hard Rock Hotel needed help to promote their 2010 New Years Eve Party.

Solution:

Nine Multimedia provided them with a mobile marketing campaign that was broadcasted to all their mobile customer using the Retailing.TV online CRM mobile markerting tool. Also, customers could text the keywork "NYE" to 85800 to receive special offers & packages for the event. Customer were then led to book online by chosing their suite and buy tickets for the New Years Eve Party at the Hard Rock Hotel San Diego.

Results

The advertising campaign was delivered through traditional and social advertising methods, including email blasts, social media and the Hard Rock Hotel San Diego's website. The campaign help to generate substantial "opt-in" user base not to mention that the campaign resulting in an impressive outcome: Sold Out Event!